You don't have a lead problem. You have a referral ceiling.
Referrals got you this far. They can't take you further on their own. We build a second pipeline that runs on its own — sourced, personalized, sent, and verified against your exact criteria — so new business doesn't start and stop with who happens to know who. You only pay when someone who fits actually shows up.
- Fractional CFO Firms
- M&A & Advisory
No new list to buy. No newsletter to the same 500 names. Just a channel that keeps running when nobody refers you this month.
The offer
A flat setup fee. Then you only pay for meetings that show.
We run on a flat monthly infrastructure fee — covering domains, inboxes, and sending tooling — plus a per-meeting fee that's the only cost tied to performance. We handle list building, copywriting, sending, and inbox management from day one. You don't pay more for volume, and you don't pay for a reply that goes nowhere — only for qualified meetings that show up.
Qualified means
- Matches the ICP criteria you set — title, company size, industry, buying signal
- Confirmed a specific time on your calendar
- Passed a basic fit check before the invite goes out
You don't pay for
- Bounced or undeliverable sends
- Replies that never convert to a booked time
- No-shows — we requalify and rebook at our cost
The pipeline
The edge isn't the email. It's everything before it.
Most agencies stop at "we write good copy." We built our process around the seven systems that actually decide whether a sequence gets replies or gets reported as spam.
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01
Infrastructure
Domains, DNS records, and connected inboxes — warmed two weeks before a single send.
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02
TAM mapping
Size and map your full addressable market first, so targeting is never a guess.
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03
Offer design
A front-end offer with real risk reversal — pilot month, guarantee, or free audit.
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04
List & scoring
Score every lead and generate AI personalization variables before it enters a sequence.
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05
Copy & testing
Write and A/B test sequence variants until we know what gets your ICP to reply.
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06
Reply handling
Respond to every interested lead in under five minutes — the biggest lever on booking.
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07
Pre-call warmup
Confirm the meeting, send a reminder and a sales asset — prospects show up warm.
None of this is linear. Every reply, no-show, and booked call feeds back into steps 2 through 5 — targeting, offer, and copy get sharper every week, not just at kickoff.
Proof
We ran this playbook on ourselves first.
Before we ever pitch a client, we run our own outbound. Below is one live campaign — five days of sending in one week, running against a list of fractional CFOs — the same one currently filling our own calendar. 36 leads replied (56 messages across the thread), and 17 of those conversations were genuinely qualified: a 47.22% positive rate on every reply we got.
This campaign was fractional CFOs — ask on the call for examples closer to your industry.
Open and click tracking are switched off on this campaign. Tracking pixels are one of the fastest ways to trip spam filters, so we don't use them — and we don't run campaigns that do.
Who's behind this
The system is automated. The person running it isn't.
I'm Marcin, founder of Majob. I run every campaign myself — the targeting, the copy, the infrastructure, the inbox — including the one in the Proof section above. If something breaks, you're not opening a ticket. You're messaging me directly.
— Marcin, Founder of Majob
Get started
Referrals will always matter. They just shouldn't be the only thing that grows your firm.
Flat infrastructure fee. Performance pricing on every meeting that shows. Built specifically for fractional CFO and advisory firms — not a generic template with your logo on it.
15-30 min intro. No pitch deck. We'll look at your ICP and tell you if outbound will work.
Need to loop in a partner or boss? We'll send a one-pager after the call.